11 Link in Bio Examples for Small Businesses

Most link in bio examples for small businesses fail in the same way: they're a pile of links with no clear job. A good small-business bio page does one thing — it moves a follower toward a booking, a visit, or a purchase. The 11 examples below are organized by business type, and each one shows the specific links to include and the order to put them in.

Use the one that matches your business as a starting template, then trim it down to what you actually offer.

Service businesses (coaches, consultants, freelancers)

When the goal is to get booked, the page should make scheduling the obvious next step.

The coach. Hero link: "Book a free 20-min intro call." Below it: a short "how I work" link, client results/testimonials, and a newsletter signup. The booking link goes first because every other link exists to support that decision.
The freelancer. Hero link: portfolio. Then "Work with me" (inquiry form), a rate or services overview, and one social link to wherever you post your work. Proof first, pitch second.
The consultant. Hero link: "See available times." Then a case study or two and a contact option. Skip the long bio — buyers want availability and evidence, not a life story.

Local businesses (shops, salons, cafes, studios)

For local businesses, the page should reduce the distance between "saw your post" and "showed up."

The cafe or restaurant. Hero link: menu. Then directions/map, current hours, and a reservation or order link. Hours and location near the top stop the "are they even open?" drop-off.
The salon or barber. Hero link: "Book an appointment." Then a price list, a gallery of work, and your address. Booking and prices answer the two questions every new client has.
The boutique or shop. Hero link: "Shop now" or your store page. Then new arrivals, store hours, and an email signup for restock alerts.
The fitness studio. Hero link: "Book a class" or "Claim a free trial." Then the schedule, class descriptions, and directions.

Online and product businesses

When you sell online, the page should remove every extra tap between interest and checkout.

The maker / handmade brand. Hero link: your shop. Then a bestseller or new drop, your story/about link, and a follow-me row. Lead with the catalog, not the backstory.
The course or membership creator. Hero link: the main offer. Then a free resource to capture emails, testimonials, and an FAQ. The freebie gives undecided visitors a low-risk next step.
The newsletter or media brand. Hero link: "Subscribe." Then your latest issue, an archive link, and social follows. Email signup is the entire point, so it sits at the top alone.

The multi-offer business

The do-it-all solopreneur. If you genuinely run several things (a shop, a service, and a newsletter), resist listing them all equally. Use a clear three-tier layout: one hero link for this month's priority, two or three supporting links, and a social row. Rotate the hero as your focus changes instead of stacking everything at once.

What every strong example has in common

Look across all eleven and the pattern is consistent:

One hero link. The single most important action sits at the top, often as a button with a thumbnail. The top slot gets the majority of taps, so it's reserved for what matters most.
Trust near the top. Reviews, a portfolio, or a gallery early on does the convincing. Borrowed credibility beats self-description.
The practical basics are easy to find. Hours, location, prices, and contact answer the questions that otherwise make people leave.
Short, outcome-based labels. "Book now," "See the menu," "Get directions" — not "Click here" or "Website."

For local businesses especially, keeping your hours and address accurate matters beyond the bio page; it's also a core part of how you show up in local search. Google's own Business Profile guidance explains why consistent, current business info drives more visits.

Build your version in three steps

You don't need to copy an example link-for-link. Adapt it:

Pick the matching template above and write down its hero link for your business.
Cut to five links or fewer. Remove anything that doesn't serve a booking, a visit, or a sale right now.
Order by priority, then check on a phone. Most of your traffic is mobile — make sure the hero link is the first thing a thumb can reach.

A small-business bio page isn't a directory of everything you do. It's a single, well-ordered path to the one action that grows your business this month.

Link Studio lets you build a branded business bio page — booking links, menus, maps, and signups — and track which ones convert. Create yours at linkstudio.dev and turn followers into customers who actually show up.