SEO

The SEO panel is a quick health check for your page. It scans what you have built and flags two things that matter for search engines and accessibility: your heading structure and your image alt text.

This is an audit, not your metadata

This panel does not set your page title, description, or icon. Those live in Page Settings. Use this tab to check the page structure before publishing.

Running an audit

Press Run SEO Audit. You get two sections:

Headings

The outline of your headings (H1 to H6) in order. If you skip a level, it is flagged so you can fix the hierarchy.

Images

Every image with its alt text. Any image missing alt text is flagged so you can add a description.

An SEO audit result1000 x 640

Why it matters

Headings in order

Search engines read your headings to understand the page. A clean H1 then H2 then H3 structure, with no skipped levels, reads better than a jumble.

Alt text on images

Alt text describes an image for screen readers and search engines. Add it to every meaningful image (set it in the Image block's Alt text field).

Best practices

Headings

Choose a heading's level by its role on the page, not by how big you want it to look. Set the look separately with Typography.

Heading 1 (H1)

The page's main title, its single most important line. Use exactly one H1 per page, for example your brand name or the page's main headline.

Heading 2 (H2)

The title of each major section on the page.

Heading 3 (H3)

A subsection inside an H2 section. Go deeper with H4 to H6 only when you actually nest that far.

Paragraph

Regular body text. Use it for everything that is not a heading, even when you want it large or bold.

Keep them in order (H1, then H2, then H3) and do not skip a level. Set the level in the Text block's Tag field.

Alt text

Describe what the image shows, briefly and specifically, as if to someone who cannot see it.

Be specific. "Black leather tote bag on a wooden table" beats "bag".
Keep it to about one sentence.
Do not start with "image of" or "photo of". A screen reader already says it is an image.
If the image contains words (a logo or a poster), include that text.
Write for a person, not the search engine. Skip keyword stuffing.
Purely decorative images (a divider or a background shape) do not need descriptive alt text.

Set alt text in the Image block's Alt text field.

Run the audit right before you publish. Fix any flagged headings or missing alt text, then Publish.